Fractional Corporate Communications and PR to move audiences to act.

Fractional Corporate Communications
and PR to

We help startups, hyper-growth companies, disruptors, innovators, and change-makers craft positioning, develop messaging, and shape stories for the audiences that matter.

Find the Signal Through the Noise

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Find the Signal Through the Noise

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Find the Signal Through the Noise · Find the Signal Through the Noise ·

Need high-impact results? Roger That.

You can’t be everything everywhere all at once.

You’re a CEO, founder, or marketer who wears multiple hats and needs to do more with less (big comms needs on a tight budget).

Tap into our expertise-as-a-service and fill your strategy and execution gaps right away, on-demand, when you need it.

Why Roger That?

We move quickly to make your company, products, and people more visible, discoverable, and understood – which are critical in the early growth stages of any startup. With little ramp time, we’ll jump-in, quickly scale communications, add value, and deliver results.

  • We have the communications skills and B2B tech, SaaS, AI, and life sciences knowledge to quickly address new challenges, lead short-term projects, support long-term campaigns, and launch a business change. We navigate ambiguity and work across teams and C-Suite executives to find answers and get things done. You’re busy enough. Let us take it from here.

  • We’re mission-driven, and our mission is you. We stay highly involved and with you every step of the way. We’re available when you need us. We don’t disappear after we win your business or spend only a few hours a week thinking about you. We continually stay smart on your business, the industry, and your competitors to find new insights and get results.

  • We’re strategic from day one and drive day-to-day execution. Coming up with a plan of action is important, but so is rolling-up sleeves and doing the work. We’re not just ideas people, but storytellers and writers at heart. Putting pen to paper and crafting compelling narratives gets us up in the morning, but so does creating the list, researching, and doing the smaller tasks that lead to great communications outcomes.

Testimonials
Helen Kontozopoulos

“We’re challenging conventional thinking in pharma commercialization, helping companies use Customer Science and AI to find the right doctors and quickly get treatments to the right patients. Roger That jumped in fast to help us craft our thought leadership position and shape this new category. Their expertise and industry knowledge are making a huge difference.”

Helen Kontozopoulos — Co-Founder, Odaia

Mark Melton

“We're making significant strides in addressing a crucial unmet need within the life sciences sector. To expand our reach and establish ourselves as thought leaders among biopharma customers, we enlisted the expertise of Roger That. They swiftly crafted our unique position, messaging, and narrative, resonating with our target audience. Customer feedback has been overwhelmingly positive, affirming that we're effectively communicating in their language.”

Mark Melton — Customer Success and Sales Executive, Magnolia

Kris Jenkins

“Public relations did wonders for our web traffic. We saw a big lift using Roger That. We were an angel funded startup that didn’t have the time to do the work ourselves. It was great to tap into an expert like Roger and see him in action to get the results we needed.”

Kris Jenkins — Co-Founder, Mobly

What We Do

We offer a wide range of corporate communications and public relations services to help you find the signal through the noise, determine the right strategies, and execute the right programs that deliver the right results for your business.

Services
Strategic Planning

Maximize your paid, earned, shared, and owned model. Our comms approach is informed by audience, industry, and competitive insights to devise the right strategies that support your awareness, customer engagement, and demand objectives.

Positioning

Clarify your category, competitors, and buyers. We’ll help capture what your company and product do, who it’s for, and when they’d use it, and the vision, mission, and values that inspire and drive your daily operations.

Messaging

Clearly articulate customer challenges and key company and product differentiators, benefits, value propositions, and proof points. We’ll ensure your audiences have clear and consistent takeaways about your business and products.

Thought Leadership

Create the points-of-view that disrupt buyers’ decisions. We’ll uncover your audience’s purpose, identify the unrealized gap in thinking, and describe the new future that rationally and emotionally connects with them.

Storytelling

Craft the compelling narratives that support marketing campaigns, raise visibility of company, people, products, and services, move audiences to care and act, and drive media coverage results. We know a good story when we see one, and we’ll find yours.

Media Relations

Find the right journalists and influencers and deliver the storylines that garner coverage. We’ll nurture relationships, keep reporters informed, and uncover opportunities for announcements, trend stories, and thought leadership points-of-view.

Content

Translate stories into multiple assets that drive engagement across channels. We’re prolific writers that quickly produce op-eds, bylines, survey reports, case studies, whitepapers, press releases, video scripts, web and social media copy, and more.

Launches

Take all the right steps to launch your business, products, and services. We’ll deliver a comprehensive strategy and execute an end-to-end plan that sparks conversation, influences sentiment, and drives action across your audiences.

Executive Communications

Set your executives up for success. We’ll handle media training, prepare spokespeople for interviews, and craft executive platforms with clear goals, strategies, messaging, and channels that maximize their visibility.

Crisis Communications

Lead with empathy and craft the right response to the right audiences during company crisis situations. We’ll run a playbook that minimizes exposure, risk, and reputation damage, while keeping stakeholders informed.

Internal Communications

Navigate employees through change, drive understanding of the business, and move teams to action around key initiatives. We’ll help keep people informed and productive, while also safeguarding confidential information.

Financial Communications

Communicate key growth and financial milestones. We have extensive expertise partnering with CFOs and IR at large, hypergrowth, public companies. We’ll help craft your funding stories and guide you through an eventual IPO.

Testimonials
Meaghan Nelson

“Roger is a thoughtful and clear communicator, in addition to being a great human being. He would be a tremendous collaborator and partner for anyone needing communications support. I highly recommend him!”

Meaghan Nelson — General Counsel and Advisor to Tech Companies

Selma Nawaz

“Roger is a master storyteller, and knows how to develop and execute the right strategy and plan to deliver business impact. He digs deep to understand target buyers and their needs to come up with compelling messaging and a story that resonates. Roger is a game-changer that will take PR and communications to new levels for any business. He is hands-down, one of the very best!”

Selma Nawaz — Life Sciences Marketing Executive

How We Work

We believe that businesses doing good in the world should get the recognition and credit they deserve. We work with mission-based, values-driven companies making a societal impact. Our mission is to help startups positively shake-up their industries and cut through the noise.

Our values guide everything — our methods, decisions, and how we partner with you.

How We Work
Do Good

Your mission excites us. We want to do good work for good people and companies making a difference. We’ll always do what we feel is right.

Disrupt Conventions

We aim to shake up the status quo and provoke a positive response. We’ll amplify the good, disrupt the stagnant, and move audiences to care, think differently, and act.

Execution Matters Most

We roll up our sleeves right away and get to work. We have a bias for action. We’ll navigate ambiguity and stay adaptable to get things done and deliver results.

Thoughtful Speedsters

We think deeply and act boldly. We’ll move with urgency, purpose, and deliberation, but never sacrifice quality, so we can get it right the first time.

Lead with Empathy

We’ve been in your chair and understand your needs. We’re an ally that wants you to succeed. If something is important to you, it’s important to us.

Stay Curious

We have an unrelenting desire to build knowledge and create deep connections with others. Precision questioning uncovers the “so what” and “why it matters.”

Who We Are

Roger has more than 25 years of communications experience working with leading brands to craft corporate positioning, messaging, and stories that better connect with their audiences. With expertise in life sciences and B2B technology, including SaaS and AI, he has led nearly every aspect of corporate communications. He is a strategic thinker and doer, giving his clients full end-to-end support from strategy to execution, including being a prolific writer.

Over his career, he has gained a reputation as an executive that gets things done with speed and a track record of results. He founded Roger That Communications to help startups doing good in the world get the recognition and visibility they deserve.

We are a force for positive disruption

Ready to get your story heard loud and clear?

If this is an sos, you’ve come to the right place.

No need for morse code or a hand crank transmitter. Reach out below or at roger@rogerthatcomms.com. We’ll be in touch within 24 hours.

Over and out (for now).