Budget Isn’t What Drives Us

One of the last times we ran a PR agency search, conversations went like this:

Agency: “What’s your budget?”

Us: “$10K a month right now, but I only need support to...”

Agency: “Well, we don't take accounts for less than $20K a month. You should talk to ABC agency.”

Which we did, and got a variation of the same answer. One told us $45K a month! We met 10 agencies (boutique to mid-sized). The conversation was the same with half of them. We were asked “What’s your budget?” within 15 minutes of the conversation.

We understand agency leaders are running a business.

But the experience left us questioning if the company, people, mission, and work even mattered anymore. This had a major influence on Roger That's values.

Lead with Empathy is core to our approach.

We want to help businesses that were in the position we were in six years ago. We've been in that chair. So reach out and let's have a conversation about what we can strategically get done in the time you need it.

We want to be your friendly neighborhood comms partner. Not your transactional relationship. That isn't rewarding for anyone.

Roger That!